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Bee Alive is a direct-to-consumer company that began doing business in November 1984, over 25 years ago!
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Our Team

Madeline Balletta, Founder

Over twenty five years ago, when I was a young mom with two small children, I woke up one day feeling more tired than usual and it just seemed to linger. It seemed like I could no longer properly care for my family or myself and I found myself pushing my kids off more and more on their grandparents. I spoke to everyone about it and I tried everything, but nothing seemed to work until a friend told me about the importance of good nutrition and a natural substance from the beehive called Royal Jelly.

After taking Royal Jelly for a few months, along with eating a healthy diet, I began to really see a difference... I began to feel better than ever! I had more energy, stamina and vitality! I was feeling great! Everyone around me was noticing the difference, particularly my husband and my kids! That was the first time I ever realized that good nutrition and natural supplements can play a major role in how we feel every day. And knowing that people everywhere go through times when they feel run down and tired, especially in this fast-paced world, I knew that God led me to this marvelous food substance so that I could help them.

From that day forward, I've dedicated my life to learning as much as I could about nutrition and helping people energize their lives...helping them get the benefits of Royal Jelly to feel great! That's when I started Bee Alive! 
 
 
Jason Balletta, President & CEO

I was 13 when my mother, Madeline Balletta, started BeeAlive at our kitchen table, after personally experiencing the energizing benefits of a precious substance called Royal Jelly. Realizing that people everywhere want more energy and often go through times when they feel run down, she started BeeAlive to make fresh Royal Jelly widely available in the United States. Soon, our family home became “Corporate Headquarters,” with our garage serving as the Shipping Department, where I packed and shipped orders each day. In addition to benefiting from taking Royal Jelly, myself, I have been very fortunate to have worked alongside both my Mom and Dad. The experience and knowledge that I have gained through the years, by working in virtually every department is priceless! I believe that I have captured my Mom’s vision and passion for BeeAlive, and I share her values and dedication to provide only the highest quality products and services to our customers.

In 2008, the baton was passed to me to run the day-to-day operations, and in that same year, I married my wonderful wife, Rose. My vision and enthusiasm for the Company has grown, since the arrival of my beautiful triplets in January, 2010, who will become the third generation of BeeAlive.

Now, as President and CEO, I’m proud and honored to have been given the responsibility of taking BeeAlive to the next level … to see the Company through the next 25 years, with the new generation. Our mission is to reach a wider range of consumers, while maintaining our current loyal customer base, by formulating premium products that represent the leading edge in nutrition and skin care. As people continue to search for increased stamina and instant energy, BeeAlive has developed a convenient, all-natural product. Energy SERJ delivers a healthy, fast-acting, powerful surge of energy with no caffeine and without the “spike & crash” effects of harmful stimulants. We believe that Energy SERJ is the perfect way to introduce a new generation to BeeAlive and to the many benefits of fresh Royal Jelly. Our core values of hands-on customer service and superior products will remain the same and will support BeeAlive in establishing its place as the premier supplier of Royal Jelly products for consumers around the world. 		 

Denise Boniface, Senior Vice President

As Senior Vice President of Bee-Alive, Denise oversees our Customer Service, Quality Control, Product Development and Legal Departments. That’s a lot of responsibility for one woman… but Denise has such a gift for management (and leadership), and she’s never been one to shy away from responsibility!

Denise began her association with Bee-Alive from the very beginning. As a long-time friend of Madeline and Tony Balletta, Denise witnessed Madeline’s enthusiasm for Royal Jelly firsthand. After Madeline experienced the energetic and nutritious difference that Royal Jelly made in her own life, she began to share it with friends and family. Denise was one of the first to try it… and she saw the results, too! Madeline then asked Denise to join a team of five original consultants who began marketing Royal Jelly through a simple grassroots campaign. They wore buttons bearing the message, “Royal Jelly Works!” From that point on, Denise was part of the Bee-Alive family. The company incorporated in 1984, and she joined as a full-time employee in 1986.

With a background as a teacher in the New York City school system, and an amateur photographer, Denise never suspected that she would develop a career with a company like Bee-Alive. Over the years, Denise’s work at Bee-Alive has included almost every aspect and every department of the company. She truly knows the company inside and out, having worked in areas including customer relations, consultant and product knowledge training, packaging/shipping/filling, and product development.

  


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Bee Alive is the premier online provider of Royal Jelly, herbal supplements and skin care products.

Copyright 1996-2010 Bee Alive, Inc. All rights reserved.
P.O Box 1006 Valley Cottage, NY 10989