Our Story



Over twenty eight years ago in the small town of Valley Cottage, which is located just 20 miles north of New York City, when Madeline Balletta was a young mom with two small children, she woke up one day feeling more tired than usual and it just seemed to linger. It seemed like Madeline could no longer properly care for her family or herself and found herself pushing her kids off more and more on their grandparents. Madeline spoke to everyone about it and tried everything, but nothing seemed to work until a friend told her about the importance of good nutrition and a natural substance from the beehive called Royal Jelly.

After taking Royal Jelly for a few months, along with eating a healthy diet, Madeline began to really see a difference... She began to feel better than ever! She had more energy, stamina and vitality! She was feeling great! Everyone around her was noticing the difference, particularly her husband and her kids! That was the first time Madeline ever realized that good nutrition and natural supplements can play a major role in how we feel every day. And knowing that people everywhere go through times when they feel run down and tired, especially in this fast-paced world, Madeline knew that God led her to this marvelous food substance so that she could help them.

From that day forward, she's dedicated her life to learning as much as she could about nutrition and helping people energize their lives...helping them get the benefits of Royal Jelly to feel great! That's when Madeline started BeeAlive® at her kitchen table!  In 1989 the growing company relocated to a beautiful new building in the same small town, where we remain to this day.

BeeAlive® offers three product lines: fresh, never freeze-dried, Royal Jelly and Bee Products, BeeAlive® ESSENTIALS (natural dietary supplements) and luxurious BeeAlive® SPA ESSENTIALS™ (skin care products).  Our unwavering commitment to product quality ensures that our products are pure and effective, meeting BeeAlive's strict quality standards.  All products are packaged in glass and other recyclable materials.

Bee-Alive, Inc. currently employs over 100 people drawn from our local community, many of whom have been with us since the early days.  In fact, many of our employees were originally customers! Today, our caring customer service and sales consultants are entrusted to handle every phone call diligently and with compassion. And at our state-of-the-art distribution center, our quality control experts ensure that all BeeAlive products are handled with care, so that each order is securely packed for shipment directly to you. Our families use and depend upon BeeAlive products. We insist on only the best for them – and for you!

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